Idea

Lab devices are often seen as purely functional, but we wanted to elevate the Starlab Vortex Mixer by treating it like a premium lifestyle product. Inspired by the launch strategies of high-end tech brands, we focused on sleek visuals and aspirational messaging to make the product desirable.

Implementation

We produced a high-quality launch film showcasing the Vortex Mixer’s design and performance in an aesthetically compelling way. The campaign utilized social media ads, influencer partnerships with lab professionals, and a landing page that mirrored the sleek branding of consumer tech products. Engaging Instagram Stories and interactive Q&A sessions helped create anticipation leading up to the product launch.

Impact

The campaign redefined expectations for how lab equipment should be marketed. By borrowing elements from the consumer tech space, we helped Starlab position the Vortex Mixer as a must-have tool, generating buzz within the scientific community. The aspirational approach resonated with younger lab professionals, further solidifying Starlab’s reputation as an innovative brand.