The Idea

B2B finance lead gen? Usually slow, boring, and packed with static forms no one wants to fill out. So we flipped the script. Instead of whitepapers and generic landing pages, we built a video quiz funnel that’s actually fun to use. Interactive, personal, and way more engaging — all while pre-qualifying leads behind the scenes.

How We Did It

We put the Head of Sales at Storelogix front and center in a personalized video quiz. He walks viewers through key finance questions, and based on their answers, they receive tailored results and a nudge to book a consultation.We ran targeted campaigns on LinkedIn and Facebook to reach the right crowd — decision-makers in finance and international business. To keep the momentum going, we added real-time tracking and smart retargeting ads to bring curious leads back into the funnel.

Impact

‍The video funnel didn’t just work — it crushed traditional lead gen. People stuck around longer, answered more thoughtfully, and actually enjoyed the process (imagine that). The personalized flow pulled in high-intent leads, making follow-ups smoother and more productive. Bonus: Storelogix came out looking like the modern, sharp partner everyone wants on their side.