Idea

Lead generation in B2B finance is often slow and complex, requiring personalized interactions to convert potential clients. Instead of relying on static landing pages and whitepapers, we developed a video-based quiz funnel, where potential clients could engage with the content in a more interactive and entertaining way. The goal was to pre-qualify leads and make the experience more engaging compared to standard lead forms.

Implementation

A personalized video quiz was created, featuring the CEO of InterGest guiding viewers through key financial questions. Based on their responses, users received tailored recommendations and were prompted to book a consultation. The funnel was promoted through targeted LinkedIn and Facebook ads, ensuring it reached decision-makers in finance and international business. To further optimize the process, we integrated real-time tracking and retargeting ads to nurture interested leads.

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Impact

The interactive video funnel significantly outperformed traditional lead generation methods, with users spending more time engaging with the content and providing more detailed responses. The personalized approach helped InterGest attract high-intent leads, making follow-up conversations more effective. The campaign also strengthened InterGest’s brand presence as an innovative and forward-thinking finance partner.