Idea

To commemorate two decades of innovation, Starlab sought to engage its audience by revisiting the era of its founding—1998. The campaign aimed to evoke nostalgia and highlight the company's journey by immersing customers in the distinctive culture and aesthetics of the late 1990s.

Implementation

The campaign featured a variety of 1990s-inspired content, including retro-styled videos, social media posts, and interactive elements that resonated with the era's iconic trends. By incorporating familiar visuals and themes from 1998, the campaign created a sense of nostalgia and engagement among Starlab's audience.

Impact

The "Back to 1998" campaign successfully connected with both long-standing and new customers by celebrating Starlab's history in a relatable and entertaining manner. The nostalgic approach fostered a deeper emotional connection with the brand, enhancing customer loyalty and reinforcing Starlab's identity as a company that values its heritage while looking toward the future.